Wednesday, 4 March 2015

Typography planning

For my ancillary's I need approximately 2-3 different fonts throughout because this is a convention of a music magazine advertisement and digipak.
To look for fonts I used the website Dafont.com due to me using this website in my AS work to get fonts and there is a lot of variety so I new I'd be able to find one I'd like that fits with the theme of my work to ensure all three products I produce are coherent in terms of style.
I began by taking screen grabs of different fonts I wanted for the main titling. For this I wanted quite a stylized font that is going to be eye-catching and have connotations of the psychedelic 60's theme that I have gone with throughout my music video and through my ancillary tasks this is one of the ways I plan to be retro. When going on the Dafont website I looked in the category 'Groovy' and these were some of the fonts I thought would be good to use.
However after getting some verbal informal feedback from my teacher and peers the main consensus was that the typography reminded them to much of the typography of the well known 'Scooby Do' logo and also the fact it would be hard to recognise what the writing would say at first glance. However I still needed something stylized and to have connotations of the word groovy but less whimsical so that it would be easy to still see the lettering. 

Therefore this is the font I'm going to use for large lettering like the name of the band and the name of the song.
Another font I will be using is this one below due to me deciding that because my main font is quite stylized I needed a plainer one for phrases like 'Out Now' and names of songs on the album so that you can tell the different information apart from each other.
Therefore these are the two fonts I will predominantly be using throughout.


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