Song choice

The song that I have chosen to do is Lose Your Mind by Kodaline. This is because this song is from the indie rock genre which is my chosen genre and after looking at various music videos from this genre this is the one I think is best to fit the abstract style. Due to me deciding to base my product on the indie rock artist Mac DeMarco I believe that his style matches this song the best due to it being an abstract song with deeper meanings. And after analyzing this video previously in terms of Stuart halls theory think that this song gives me the opportunity to encode meaning into my video as the narrative of the actual song isn't actually clear and it can have multiple readings behind it. I believe that this song will give me the opportunity to break free of the conventions of indie rock. Mac DeMarcos songs are all dysfunctional and have a specific style to them however even though Kodaline are an indie rock band this song is a lot different to many of their other songs due to it being sung in a higher tone voice and sounding what is considered to be strange and different when compared to their other songs therefore DeMarcos style will in fact match the song and it wont look like the visuals and lyrics have been thrown together even though I am not wanting my visuals to match my lyrics. Something else which made me want to use this song is the meaning of the song title, 'Lose Your Mind' means either to become mentally ill or act really silly or in a strange way which is something I want the person in the video to be doing- acting strange, in order for my video to appear abstract. The Existing music video comes across as strange and weird due to the content, as the guy in it is meditating thus being in a psychedelic state of mind this gives me the opportunity to include elements of the retro/vintage style due the term psychedelic be linked to 60's era.