I am now going to create a questionnaire in order for me to find out what my target market needs requires from a music video from the indie rock genre. As I do not know who my target market is yet it means that I cant start to plan my video just yet as I everything I plan to do has to appeal to my specific target market. Therefore hopefully by creating this questionnaire I will be able to specifically know who my target market is and how to appeal to them through doing my questionnaire. I am going to create a paper format questionnaire due to in my AS coursework I found that this was the best way to get specific results quickly. I am going to hand the questionnaire out to people in the 6th form common room. This is due to me deciding that my music video is going to be targeted at people predominantly in my age range-17-20 due to this being the age range I know the most about and have the most experience in as I am in it and have prior knowledge in it and also Mac DeMarcos music videos don't really target a specific age range and instead it just targets mature music fans so this can be anyone from the ages of 17 and over which is due to his videos containing nudity, off-colour jokes and controversial behaviour. Therefore I will just hand my questionnaire out to people within this age range, thus it being irrelevant for me to put a question in asking what age the consumer is when I already know in that area whom I am targeting as my video is not age specific, for example I am not targeting just 17 year olds I am targeting all mature music fans. Even though I know I am creating a video in the style of Mac DeMarco I don't know yet what gender I am targeting so I am going to hand out my questionnaire to 5 boys 5 girls in order to know whether my music video should be gender specific and if they're any specific needs and requirements from either gender.
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