Thursday, 1 January 2015

Retro- Style Inspiration

Although the song I have chosen is from the indie rock genre I feel that the style of the actual video will take a different turn and it will not conform to the conventional indie rock style in terms of artists clothes and mise en scene. This is because when doing direct questioning the words that came up to describe the music video were along the lines of 'psychedelic', 'euphoria' and 'trippy' these are words which are highly associated with the retro era of the 60's as being in a 'trance' or psychedelic state in which the song and video portrays was most common in the 60's due to psychedelic highs. Therefore I am going to create a mood board of the retro/vintage style as inspiration for my video this can be in terms of setting, costume, lighting  and all mise en scene really and this will also help me when it comes to planning my ancillary tasks as I can then plan to have a retro style even though my genre is indie rock which them both together is unconventional however this doesn't matter as I am subverting conventions all together like Mac DeMarco. Thus my music video having a post modernist approach as Baudrillard said 'Everything is a copy of a copy' so yes I am using the retro style and also Mac DeMarcos style but this doesn't mean my ideas aren't original this also means my target market will have a secondary and primary audience it will mean that my product will appeal to not only indie rock fans but fans of the retro. When referring to Platos theory of forms once I put all my 'perfect' 'original' ideas that are in my head into action they will just become imperfect copies because the original perfect form actually already exists like Mac DeMarco and the theme retro.




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