Target market summary from all research

Now that I have done lots of research into my target market, I now have a finalised idea of who my market are. My target market are males and females between the ages of 17 and 20 mainly because I am in this age range so I have prior knowledge about it. They're also people who are mature music fans so they enjoy music videos which have a sophisticated meaning behind them and then finding the deeper meaning instead of passively watching. They're people who enjoy indie rock music videos and they listen to bands such as The 1975, Kodaline and Mac DeMarco. I am also a fan of this genre therefore this adds to why people who listen to this genre are my target market. They're people who watch music videos for entertainment as they enjoy watching them. They're people who enjoy standing out from the crowd and thus why they would enjoy a music video that is unconventional as it stands out from the crowd therefore their music that they listen to could be said to form them as a person and add to the fact they have a personality that is different. They're people who are inspired by the vintage and retro period and enjoy things surrounding the 70's era for example clothes. My target market are young people that shop at places like Urban Outfitters, Asos Marketplace and other vintage independent shops, doing so will make them feel more of an individual. Their hobbies are art, photography, music, sports, Netflix and going out and being sociable. They're people who take good care in their appearance. Their personality traits are that they're laid back and they're people who are already fans of Mac DeMarco so they're not offended by things like nudity, lewd behaviour, off colour jokes and strange content. Furthermore my target market are people who watch music videos on places like YouTube due to not having an income coming in really to pay to watch music videos and also they're sociable people therefore they find out about music videos through other people.