Character profile

My artist for the music video is a 20 year old male who dresses with a 1960's style due to this being something which my target market will like. And also I need to be original with my ideas and different to the original music video where the artist in the video is an old male probably in his late 30's. My artist will follow a similar style to Mac DeMarco as he is my inspiration but will also take on some of the trends of the hippie era. My artist in my music video will be someone who sings about controversial subjects and thus has a fan base that respects his ideologies and values for this like Mac DeMarco. He will wear a tie dye top, denim shorts with an Aztec print , messy hair and also a bandanna to fit in with this. I have chose someone young but not too young because my target market is mature music fans so it would be strange if I was to get someone younger than 20 to play the artists role the message of the video will not be put across as seriously as hopefully the video will leave the target market thinking about the moral of the video and that it is because drugs are a massive epidemic and once you take them you're stuck in an endless cycle. Key characteristics of my character are that he is easily susceptible by others and is young and likes to have a good time. My character will be played by my boyfriend Adam as he is a 20 year old male and therefore he will be able to fulfil this role. He already follows some of the trends himself from the hippie era and therefore I will be able to easily access the right costume for my artist to have a retro style.